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	<title>Investment News: Money Morning &#187; Visa</title>
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		<title>Weakened Financials Strut Their Visa IPO Profits</title>
		<link>http://www.moneymorning.com/2008/04/07/weakened-financials-strut-their-visa-ipo-profits/</link>
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		<pubDate>Sun, 06 Apr 2008 23:12:02 +0000</pubDate>
		<dc:creator>Mike Caggeso</dc:creator>
				<category><![CDATA[Global Business Roundup]]></category>
		<category><![CDATA[Global Roundup]]></category>
		<category><![CDATA[Mike Caggeso]]></category>
		<category><![CDATA[Visa]]></category>

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		<description><![CDATA[By  Mike Caggeso 
  Associate  Editor 
Visa Inc.&#8217;s (V) record-setting  $17.86 billion initial public offering (IPO) last month provided a much-needed  dose of good news to the economic mire we&#8217;re in. 
With main indices down significantly since Jan. 1, a slew of  companies &#8211; including many financial firms &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><strong>By  Mike Caggeso </strong><br />
  <strong>Associate  Editor </strong></p>
<p>Visa Inc.&#8217;s (<a href="http://finance.google.com/finance?q=NYSE%3AV">V</a>) record-setting  $17.86 billion initial public offering (IPO) last month provided a much-needed  dose of good news to the economic mire we&#8217;re in. </p>
<p>With main indices down significantly since Jan. 1, a slew of  companies &#8211; including many financial firms &#8211; recently (and gladly) offered to  share how much they pocketed from their stake in Visa&#8217;s IPO: </p>
<ul type="disc">
<li>Bank       of Hawaii Corp. (<a href="http://finance.google.com/finance?q=NYSE%3ABOH">BOH</a>)       said its net income would jump by       $7 million to $9 million in the first quarter, much of which will come       from a mandatory redemption of its <strong>Visa </strong>stock, the <strong><em><a href="http://starbulletin.com/2008/04/03/business/story04.html">Star       Bulletin reported</a></em></strong>. </li>
</ul>
<ul type="disc">
<li>National       City Corp. (<a href="http://finance.google.com/finance?q=NYSE%3ANCC">NCC</a>)       said it would post a $450 million cash gain from selling about one third       of its stake in Visa, <strong><em><a href="http://www.businessweek.com/ap/financialnews/D8VGPUB80.htm">BusinessWeek       reported</a></em></strong>. </li>
</ul>
<ul type="disc">
<li>West       Virginia&#8217;s City Holding Co. (<a href="http://finance.google.com/finance?q=NASDAQ%3ACHCO">CHCO</a>) <a href="http://www.forbes.com/feeds/ap/2008/04/02/ap4847267.html">banked       $2.3 million</a> from a partial redemption of its Visa holdings. </li>
</ul>
<ul type="disc">
<li>Overseas,       federally owned <a href="http://finance.google.com/finance?q=SAO%3ABBAS3">Banco       de Brasil</a> took in $207 million from selling a portion of its Visa       stakes. Its private sector rival Banco Bradesco (<a href="http://finance.google.com/finance?q=NYSE%3ABBD">BBD</a>) made $201       million from Visa&#8217;s IPO. Both figures are before tax, <strong><em><a href="http://www.bnamericas.com/story.jsp?idioma=I&#038;sector=3&#038;noticia=429239">Business       News Americas reported</a></em></strong>. </li>
</ul>
<p><b>Story continues below&#8230;</b></p>
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<ul type="disc">
<li>South       African bank <a href="http://finance.google.com/finance?q=NAM%3AFST">FirstRand</a> said last week that it received a pre-tax gain of $123 million from its       shareholding in Visa, <strong><em><a href="http://business.iafrica.com/news/517973.htm">iAfrica reported</a></em></strong>.       Of that, $69 million was from the sale of its Visa&#8217;s shares and $54       million is the value of the remaining shares. FirstRand is locked into       holding those remaining shares for three years. </li>
</ul>
<ul type="disc">
<li>Melbourne-based       Australia and New Zealand Banking (<a href="http://finance.google.com/finance?q=OTC%3AANZBY">ANZBY</a>) reported       that it expects to pocket $350 million pre-tax from 50% to 60% of its       shares in Visa. Follow Aussie banks National Australia Bank and Westpac       are expected to turn a $200 million and $100 million profit, respectively, <strong><em><a href="http://business.theage.com.au/australian-banks-could-reap-1bn-from-visa-float/20080319-20i4.html">The       Age reported</a></em></strong>.&nbsp; </li>
</ul>
<ul type="disc">
<li>And in       China, China Life Insurance (<a href="http://finance.google.com/finance?q=NYSE%3ALFC">LFC</a>) sunk $300       million into Visa&#8217;s IPO. Assuming it bought its shares at Visa&#8217;s opening       price of $44 a share, that investment is now worth more than $439.5       million at Friday&#8217;s $64.46 closing price. Also, China Investment Corp. &#8211;       the country&#8217;s $200 billion sovereign wealth fund &#8211; made an undisclosed       investment in Visa&#8217;s IPO, <strong><em><a href="http://www.todaysfinancialnews.com/international-investing/visa-ipo-europe-china/">Today&#8217;s       Financial News reported</a></em></strong>. </li>
</ul>
<p>&quot;It&#8217;s not standard practice to say it, but typically big  institutions do if they are part of the IPO process and receive allocation,&quot;  said <strong><em>Money Morning </em></strong>Investment Director Keith Fitz-Gerald.</p>
<h3><strong>Still a Buy?</strong></h3>
<p><a href="http://www.moneymorning.com/2008/03/20/after-its-record-u.s.-ipo-visas-shares-post-double-digit-gains-for-second-straight-day/">For  its March 19 IPO</a>, Visa&#8217;s 406 million shares were originally priced at $44  each &#8211; well above the expected price range of $37 to $42 a share. The $17.86  billion proceeds it took in made it the biggest U.S. public offering,  shattering the $10.6 billion AT&amp;T Wireless raised in its April 2000 IPO. </p>
<p>Globally, only one deal was larger: The October 2006 IPO of  the <a href="http://finance.google.com/finance?q=SHA%3A601398">Industrial &amp;  Commercial Bank of China</a>, or <a href="http://seekingalpha.com/article/18887-industrial-commercial-bank-of-china-sets-new-ipo-record-at-19-1-billion">ICBC,  which raised $19.1 billion</a> &#8211; or nearly $22 billion when the over-allotment  provisions were fulfilled.</p>
<p>However, $44 was the price underwriters and large-scale  investors got in at. </p>
<p>Visa&#8217;s shares opened at $59.50 on the New York Stock  Exchange (<a href="http://finance.google.com/finance?q=NYSE:NYX">NYX</a>), and  traded as high as $65, before closing at $56.50, up $12.50 a share, or 28.41%.  The following day, shares jumped another 13.89%.</p>
<p>The initial run-up and continued growth gives the San  Francisco-based Visa a market value of more than $52 billion.</p>
<p>And shareholders are still piling on &#8211; despite companies  publicly declaring they are cashing out &#8211; because of Visa&#8217;s dominant market  position and the growing shift into electronic payments. </p>
<p>&quot;Visa&#8217;s CEO has got it together,&quot; Fitz-Gerald said. &quot;He&#8217;s  targeting Chinese growth and that should go right to the bottom line.&quot;</p>
<p>As far investing in the company, Fitz-Gerald suggests buying  in increments to capture safest gains. </p>
<p>&quot;I wouldn&#8217;t jump all in now, but there is long term value.&quot; </p>
<p><strong><u>News and Related Story Links: </u></strong></p>
<ul type="disc">
<li><strong>Star       Bulletin: </strong><br />
  <a href="http://starbulletin.com/2008/04/03/business/story04.html">Bankoh gets  boost from Visa IPO</a></li>
</ul>
<ul type="disc">
<li><strong>BusinessWeek: </strong><br />
  <a href="http://www.businessweek.com/ap/financialnews/D8VGPUB80.htm">National City  sees gain with Visa sale</a></li>
</ul>
<ul type="disc">
<li><strong>Associated       Press: </strong><br />
  <a href="http://www.forbes.com/feeds/ap/2008/04/02/ap4847267.html">City Holding  Gets $2.3M for Visa</a></li>
</ul>
<ul type="disc">
<li><strong>Business       News Americas: </strong><br />
  <a href="http://www.bnamericas.com/story.jsp?idioma=I&#038;sector=3&#038;noticia=429239">BB  receives US$207mn, Bradesco US$201mn before tax from Visa IPO</a> </li>
</ul>
<ul type="disc">
<li><strong>iAfrica: </strong><br />
  <a href="http://business.iafrica.com/news/517973.htm">FirstRand benefits from Visa  IPO</a></li>
</ul>
<ul type="disc">
<li><strong>The       Age: </strong><br />
  <a href="http://business.theage.com.au/australian-banks-could-reap-1bn-from-visa-float/20080319-20i4.html">Australian  banks could reap $1bn from Visa float</a></li>
</ul>
<ul type="disc">
<li><strong>Today&#8217;s       Financial News: </strong><br />
  <a href="http://www.todaysfinancialnews.com/international-investing/visa-ipo-europe-china/">Visa  IPO Aftermath: Europe&#8217;s in trouble, but China&#8217;s buying</a></li>
</ul>
<ul type="disc">
<li><strong>Money       Morning: </strong><br />
  <a href="http://www.moneymorning.com/2008/03/20/after-its-record-u.s.-ipo-visas-shares-post-double-digit-gains-for-second-straight-day/">After  its Record U.S. IPO, Visa&#8217;s Shares Post Double-Digit Gains for Second-Straight  Day</a></li>
</ul>
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		<title>After its Record U.S. IPO, Visa&#8217;s Shares Post Double-Digit Gains for Second-Straight Day</title>
		<link>http://www.moneymorning.com/2008/03/20/after-its-record-us-ipo-visas-shares-post-double-digit-gains-for-second-straight-day/</link>
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		<pubDate>Thu, 20 Mar 2008 21:38:11 +0000</pubDate>
		<dc:creator>William Patalon III</dc:creator>
				<category><![CDATA[Top News]]></category>
		<category><![CDATA[Visa]]></category>
		<category><![CDATA[William Patalon III]]></category>

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		<description><![CDATA[By William Patalon III
      Executive Editor
      Money Morning/The Money Map Report
  Just one day after its debut from a record-setting initial public stock  offering, demand for newly public Visa Inc. (V) was still so strong that  the deal underwriters yesterday spent $1.79 [...]]]></description>
			<content:encoded><![CDATA[<p><strong>By William Patalon III</strong><strong><br />
      <strong>Executive Editor</strong><br />
      <strong>Money Morning/The Money Map Report</strong></strong></p>
<p>  Just one day after its debut from a record-setting initial public stock  offering, demand for newly public Visa Inc. (<a href="http://finance.google.com/finance?q=v">V</a>) was still so strong that  the deal underwriters yesterday spent $1.79 billion to purchase another 40.6  million shares, the operator of the world&#8217;s biggest electronic-payments networks  announced.</p>
<p>  Visa shares soared 28.4% in their IPO debut Wednesday as investors bet that  the company&#8217;s dominant market position and the growing shift into electronic  payments will translate into consistently escalating profits.</p>
<p>  The shares jumped another 13.89% yesterday to close at  $64.35, up $7.85 each.</p>
<p>One IPO expert says the stock is easily worth $80 a share.</p>
<p><b>Story continues below&#8230;</b></p>
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<p>
  &quot;I think fair value rests near $80 in the intermediate term. <em><strong>Morningstar</strong></em> thinks $74 is the magic number,&quot; says Basenese, editor of <em><strong>The Hot IPO  Alert </strong></em><em>and<strong> </strong><strong>The  Takeover Trader </strong></em><strong>investment  newsletters. &quot;</strong>Either way, the current price means the  stock&#8217;s undervalued and represents a solid double-digit opportunity, a rarity  in this volatile market.&quot;</p>
<p>  After Visa&#8217;s 406 million shares were priced Tuesday at $44  each &#8211; well above the expected price range of $37 to $42 a share &#8211; the proceeds  of $17.86 billion were already a U.S. record, leapfrogging the $10.6 billion  stock offering for AT&amp;T Wireless in April 2000.</p>
<p>  Now that the underwriters have <a href="http://www.forbes.com/feeds/ap/2008/03/20/ap4797998.html">exercised their  over-allotment rights</a>, the gross proceeds from the IPO jumped to $19.65  billion &ndash; making it one of the top global IPOs in history. Only one deal was  larger: The October 2006 IPO of the <a href="http://finance.google.com/finance?q=SHA%3A601398">Industrial &amp;  Commercial Bank of China</a>, or <a href="http://seekingalpha.com/article/18887-industrial-commercial-bank-of-china-sets-new-ipo-record-at-19-1-billion">ICBC,  which raised $19.1 billion</a> &#8211; or nearly $22 billion when the over-allotment  provisions were fulfilled.</p>
<p>  Excluding fees and commissions, Visa and its bank owners  raised $19.1 billion.</p>
<p>  Visa&#8217;s shares opened at $59.50 on the New York Stock Exchange (<a href="http://finance.google.com/finance?q=NYSE:NYX">NYX</a>), and traded as  high as $65, before closing Wednesday at $56.50, up $12.50 a share, or 28.41%.  The run-up gives the San Francisco-based company a market value of nearly $50  billion.</p>
<h3>A Unique Allure</h3>
<p>It&#8217;s Visa&#8217;s unique position that makes it such an alluring investment, says  Basenese, the newsletter editor. In fact, the Visa deal is one of the better  IPOs to come down the pike in some time. For one thing, the company is the  market leader, dwarfing its rivals in terms of both transaction volume and  total transactions [See accompanying chart], he says.</p>
<h3><strong><u>Chart 1</u>: Visa the Giant</strong> </h3>
<p><em><strong>As the largest processor of retail payments the world, Visa Inc.  dwarfs its rivals. It accounts for 60% of the debit-card transactions in the  U.S. market &#8211; a four-to-one advantage over rival MasterCard. As the chart  demonstrates, it is also bigger by total transactions and total volume.</strong></em><br />
  <img border="0" width="440" height="169" src="http://www.investmentu.net/image001_0003.gif" alt="img"><br />
    <strong><u>Sources</u></strong>: <strong><em>The Hot IPO Trader, Money Morning.</em></strong></p>
<p>  Visa is an electronic payments network that focuses on retail transactions.  It actually acts as a facilitator of global commerce, enabling money and  information to move among banks, retailers, consumers, businesses and even  government entities.</p>
<p>  There are three basic points investors need to understand &#8211; especially with  the chaotic credit markets investors now face, Basenese says:</p>
<ul type="disc">
<li>Visa is not a credit-card       issuer. </li>
<li>It&#8217;s not a lender. </li>
<li>And it&#8217;s not exposed to       consumer-credit risk. </li>
</ul>
<p>The bottom line: Visa is simply a transaction-processing company that  collects a fee based on the number and dollar value of the transactions that it  processes, he said. In short, this is a financial-services company whose shares  investors can snap up with confidence and a feeling of safety, since there  aren&#8217;t any worries that another credit-crunch-related catastrophe could  obliterate its business and send its shares into the ground.</p>
<p>&quot;Visa enjoys one of the widest economic moats that a company can  desire,&quot; Morningstar analyst Michael Kon wrote in a Wednesday research  note.</p>
<h3>A Changing World</h3>
<p>Investors have been eager to grab shares in Visa&#8217;s offering as shares of the  much-smaller rival MasterCard Inc. (<a href="http://finance.google.com/finance?q=NYSE%3AMA">MA</a>) have more than  quadrupled in value since the company went public in May 2006. MasterCard  shares have largely been untouched by the stock-market turmoil generated by the  ongoing credit crisis and closed yesterday at $220.38, up $11.99 a share, or  5.75%. They are down 3% from their 12-month high of $227.18.</p>
<p>  The fervor reflects investors&#8217; view that Visa is in a lucrative position as  consumers and businesses alike rely increasingly on its electronic network to  make payments instead of using cash and checks. Visa is expected to milk the  phenomenon to become an even bigger cash cow than it already is.</p>
<p>  Visa generated $5.2 billion in revenue last year as it handled more than 44  billion transactions totaling more than $3.2 trillion. The volume puts Visa far  ahead of its main rival MasterCard, whose own shares are up nearly six-fold  from their May 2006 IPO price of $39, <a href="http://www.forbes.com/feeds/ap/2008/03/19/ap4794837.html">according to a <em><strong>Forbes.com</strong></em> report</a>.</p>
<p>  Making Visa even more alluring to investors: The firm is very well insulated  from the credit issues that have scorched the very banks that issue Visa-brand  credit cards. The banks &#8211; not Visa &#8211; carry the consumer debt on their books.  Visa generates revenue and profit from transaction fees, which have been  advancing steadily for years. In fact, those fees even increased during the  last two U.S. downturns &#8211; 1991 and 2001.</p>
<p>  Indeed, since the last recession, Visa has been able to get consumers to  increasingly use its debit and credit cards for the purchase of such staples as  gasoline and groceries, and to cover such household budgetary costs as utility  bills. The upshot: Visa estimates that about 42% of its transactions fall into  the &quot;nondiscretionary&quot; category, way up from the 27% recorded for 2000.</p>
<p>  &quot;We operate in a large global market undergoing a significant shift  from cash and check to electronic payments, said Visa Chairman and Chief  Executive Officer Joseph W. Saunders. &quot;We believe Visa is well positioned  to build upon our past success and take advantage of this migration to  electronic payments.&quot;</p>
<p>  Visa listed JPMorgan Chase &amp; Co. (<a href="http://finance.google.com/finance?q=jpm&#038;hl=en">JPM</a>), Goldman  Sachs Group Inc. (<a href="http://finance.google.com/finance?q=gs&#038;hl=en&#038;meta=hl%3Den">GS</a>),  Banc of America Corp. (<a href="http://finance.google.com/finance?q=bac&#038;hl=en&#038;meta=hl%3Den">BAC</a>),  Citigroup Inc. (<a href="http://finance.google.com/finance?q=c&#038;hl=en&#038;meta=hl%3Den">C</a>),  HSBC Securities (<a href="http://finance.google.com/finance?q=hbc&#038;hl=en&#038;meta=hl%3Den">HBC</a>),  Merrill Lynch, Pierce, Fenner &amp; Smith Inc. (<a href="http://finance.google.com/finance?q=mer&#038;hl=en">MER</a>), UBS AG (<a href="http://finance.google.com/finance?q=ubs&#038;hl=en&#038;meta=hl%3Den">UBS</a>),  and Wachovia Corp (<a href="http://finance.google.com/finance?q=wb&#038;hl=en&#038;meta=hl%3Den">WB</a>)  as joint book-running managers of the record U.S. stock offering.</p>
<p>  <strong>[<u>Editor's Note:</u> Louis Basenese is the editor of <em>The Hot  IPO Alert and The Takeover Trader newsletters, and is a contributing writer to  Money Morning</em>. Basenese last wrote about <a href="http://www.moneymorning.com/2008/01/14/outlook-2008-three-ways-to-profit-from-a-takeover-market-thats-alive-and-well/">how  to profit from the takeover market</a>. To learn more about<em> The Oxford Club </em>and  its publications, <a href="http://www.oxfonline.com/OXF/Members/mem1007.html?pub=OXF&#038;code=EOXFJ105">please  click here</a>. Check out </strong><em><strong>Money Morning</strong></em><strong>'s full  investment research report on <a href="http://www.moneymorning.com/2008/03/18/visas-record-ipo-shaping-up-as-a-profitable-play-for-long-term-investors/">Visa's  IPO</a>].</strong></p>
<p>  <strong><u>News and Related Story Notes:</u></strong></p>
<ul type="disc">
<li><strong>Bloomberg News</strong>: <a href="http://www.bloomberg.com/apps/news?pid=20601103&#038;sid=a0Fox_jk2qzk&#038;refer=news"><u><br />
  </u>Visa Rises After Record $17.9 Billion U.S. Offering</a>. </p>
</li>
<li><strong>Forbes.com: </strong><a href="http://www.forbes.com/feeds/ap/2008/03/20/ap4797998.html"><br />
  Visa       Underwriters Exercise Option.</a></p>
</li>
<li><strong>Money Morning Special       Investment Report</strong>: <a href="http://www.moneymorning.com/2008/03/19/visa%e2%80%99s-record-ipo-is-shaping-up-as-one-of-the-hottest-stock-offerings-in-years/"><u><br />
  </u>Visa&#8217;s Record IPO is Shaping Up as One of the Hottest Stock       Offerings in Years</a>. </p>
</li>
<li><strong>Money Morning Special       Investment Report: </strong><a href="http://www.moneymorning.com/2008/03/18/visas-record-ipo-shaping-up-as-a-profitable-play-for-long-term-investors/"><u><br />
  </u>Visa&#8217;s Record IPO Shaping Up as a Profitable Play for Long-Term       Investors</a>. </p>
</li>
<li><strong>Thomson Financial       News</strong>: <a href="http://www.forbes.com/markets/feeds/afx/2008/03/19/afx4794590.html"><u><br />
  </u>Daily IPO Wrap-Up</a>. </p>
</li>
<li><strong>PRNewswire</strong>: <br />
      <a href="http://sev.prnewswire.com/banking-financial-services/20080319/NYW05419032008-1.html">Statement       From Joseph W. Saunders, Chairman and CEO, Visa Inc. Regarding Visa Shares       Trading on the New York Stock Exchange</a>. </p>
</li>
<li><strong>Forbes.com: </strong><a href="http://www.forbes.com/feeds/ap/2008/03/19/ap4794837.html"><u><br />
  </u>Visa Stock Soars in Market Debut</a><strong>.</strong> </p>
</li>
<li><strong>Reuters</strong>: <a href="http://www.reuters.com/article/bankingFinancial/idUSN2038760820080320"><br />
  Visa       Sells Additional $1.8 Billion of IPO Shares</a></li>
</ul>
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		<title>After its U.S.  Record IPO, Visa&#8217;s Shares Should Generate Long-Term Profits For Investors, an  Expert Says</title>
		<link>http://www.moneymorning.com/2008/03/20/after-its-us-record-ipo-visas-shares-should-generate-long-term-profits-for-investors-an-expert-says/</link>
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		<pubDate>Wed, 19 Mar 2008 23:18:19 +0000</pubDate>
		<dc:creator>William Patalon III</dc:creator>
				<category><![CDATA[IPO]]></category>
		<category><![CDATA[Top News]]></category>
		<category><![CDATA[Visa]]></category>
		<category><![CDATA[William Patalon III]]></category>

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		<description><![CDATA[By William Patalon III
  Executive Editor
  Money Morning/The Money Map Report
  Visa Inc. (V) shares soared nearly 30%  after the company&#8217;s record U.S. stock offering yesterday (Wednesday), as  investors bet that its dominant market position and the growing shift into electronic  payments will translate into consistently escalating profits for [...]]]></description>
			<content:encoded><![CDATA[<p><strong>By William Patalon III<br />
  Executive Editor<br />
  Money Morning/The Money Map Report</strong></p>
<p>  Visa Inc. (<a href="http://finance.google.com/finance?q=v">V</a>) shares soared nearly 30%  after the company&#8217;s record U.S. stock offering yesterday (Wednesday), as  investors bet that its dominant market position and the growing shift into electronic  payments will translate into consistently escalating profits for the operator of  the world&#8217;s biggest electronic payments network.</p>
<p>  After its 406 million shares were priced at $44 each &#8211; well above the  expected price range of $37 to $42 a share &#8211; the Visa initial public offering  (IPO) raised a record $17.86 billion. If an over-allotment provision of 40.6  million shares is utilized, the offering will raise an additional&nbsp; $1.79 billion &#8211; bringing the total proceeds  to $19.65 billion. </p>
<p>  Not only would that easily leapfrog the largest U.S. IPO to date &#8211; the $10.6  billion stock offering for AT&amp;T Wireless, which occurred in April 2000 &#8211; it  would actually place the Visa deal up close to the biggest global IPO of all  time: The October 2006 IPO of the <a href="http://finance.google.com/finance?q=SHA%3A601398">Industrial &amp;  Commercial Bank of China</a>, or <a href="http://seekingalpha.com/article/18887-industrial-commercial-bank-of-china-sets-new-ipo-record-at-19-1-billion">ICBC,  which raised $19.1 billion</a> &#8211; or nearly $22 billion when the over-allotment  provisions were fulfilled.</p>
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<p>
  Visa&#8217;s shares opened at $59.50 on the New York Stock Exchange (<a href="http://finance.google.com/finance?q=NYSE:NYX">NYX</a>), and traded as  high as $65, before closing yesterday at $56.50, up $12.50 a share, or 28.41%. The run-up gives the San  Francisco-based company a market value of nearly $50 billion.</p>
<p>  But the long-term value is probably much higher, says IPO expert Louis  Basenese.</p>
<p>&quot;I think fair value  rests near $80 in the intermediate term. <strong><em>Morningstar</em></strong> thinks $74  is the magic number,&quot; says Basenese, editor of <strong><em>The Hot IPO  Alert </em></strong><em>and</em><strong><em> The Takeover Trader </em></strong><strong>investment newsletters. &quot;</strong>Either way, the current price  means the stock&#8217;s undervalued and represents a solid double-digit opportunity,  a rarity in this volatile market.&quot;
</p>
</p>
<h3>A Unique Allure</h3>
<p>It&#8217;s Visa&#8217;s unique position that makes it such an alluring investment,  Basenese says. In fact, the Visa deal is one of the better IPOs to come down  the pike in some time. For one thing, the company is the market leader,  dwarfing its rivals in terms of both transaction volume and total transactions  [See accompanying chart], he says.</p>
<h3><strong><u>Chart 1</u></strong><strong>: Visa the Giant</strong> </h3>
<p><strong><em>As the largest processor of retail payments the world, Visa Inc.  dwarfs its rivals. It accounts for 60% of the debit-card transactions in the  U.S. market &#8211; a four-to-one advantage over rival MasterCard. As the chart  demonstrates, it is also bigger by total transactions and total volume.</em></strong><br />
    <img src="http://www.investmentu.net/image001_0002.gif" alt="img" width="440" height="169" border="0"><br />
    <strong><u>Sources</u></strong>: <em><strong>The Hot IPO Trader, Money Morning.</strong></em></p>
<p>  Visa is an electronic payments network that focuses on retail transactions.  It actually acts as a facilitator of global commerce, enabling money and  information to move among banks, retailers, consumers, businesses and even  government entities.</p>
<p>  There are three basic points investors need to understand &#8211; especially with  the chaotic credit markets investors now face, Basenese says:</p>
<ul type="disc">
<li>Visa is not a credit-card       issuer. </li>
<li>It&#8217;s not a lender. </li>
<li>And it&#8217;s not exposed to       consumer-credit risk. </li>
</ul>
<p>The bottom line: Visa is simply a transaction-processing company that  collects a fee based on the number and dollar value of the transactions that it  processes, he said. In short, this is a financial-services company whose shares  investors can snap up with confidence and a feeling of safety, since there  aren&#8217;t any worries that another credit-crunch-related catastrophe could  obliterate its business and send its shares into the ground.</p>
<p>&quot;Visa enjoys one of the widest economic moats that a company can  desire,&quot; Morningstar analyst Michael Kon wrote in a Wednesday research  note.</p>
<h3>A Changing World</h3>
<p>Investors have been eager to grab shares in Visa&#8217;s offering as shares of the  much-smaller rival MasterCard Inc. (<a href="http://finance.google.com/finance?q=NYSE%3AMA">MA</a>) have more than  quadrupled in value since the company went public in May 2006. MasterCard  shares have largely been untouched by the stock-market turmoil generated by the  ongoing credit crisis and closed yesterday (Wednesday) at $206.39, down $1.86,  or 0.88%. They are down 8% from their 12-month high of $227.18.</p>
<p>  The fervor reflects investors&#8217; view that Visa is in a lucrative position as  consumers and businesses alike rely increasingly on its electronic network to  make payments instead of using cash and checks. Visa is expected to milk the  phenomenon to become an even bigger cash cow than it already is.</p>
<p>  Visa generated $5.2 billion in revenue last year as it handled more than 44  billion transactions totaling more than $3.2 trillion. The volume puts Visa far  ahead of its main rival MasterCard, whose own shares have more than quintupled  from their May 2006 IPO price of $39, <a href="http://www.forbes.com/feeds/ap/2008/03/19/ap4794837.html">according to a <strong><em>Forbes.com</em></strong> report</a>.</p>
<p>  Making Visa even more alluring to investors: The firm is very well insulated  from the credit issues that have scorched the very banks that issue Visa-brand  credit cards. The banks &#8211; not Visa &#8211; carry the consumer debt on their books.  Visa generates revenue and profit from transaction fees, which have been  advancing steadily for years. In fact, those fees even increased during the  last two U.S. downturns &#8211; 1991 and 2001.</p>
<p>  Indeed, since the last recession, Visa has been able to get consumers to  increasingly use its debit and credit cards for the purchase of such staples as  gasoline and groceries, and to cover such household budgetary costs as utility  bills. The upshot: Visa estimates that about 42% of its transactions fall into  the &quot;nondiscretionary&quot; category, way up from the 27% recorded for 2000.</p>
<p>  &quot;We operate in a large  global market undergoing a significant shift from cash and check to electronic  payments, said Visa Chairman and Chief Executive Officer Joseph W. Saunders.  &quot;We believe Visa is well positioned to build upon our past success and take  advantage of this migration to electronic payments.&quot;</p>
<p>  Reflecting management&#8217;s confidence, Visa anticipates annual earnings growth  of at least 20% for each of the next two years &#8211; and possibly longer. The  company got off to a fast start in the fiscal first quarter that ended in  December, reporting a profit of $424 million profit, up 70% from the comparable  quarter the year before.</p>
<p>  Investment bankers could still exercise an option to buy another 40.6  million Visa shares during the next 30 days. If that happens, Visa&#8217;s IPO will  end up raising $19.7 billion before expenses.</p>
<p>  &quot;To sell 400 million shares at a time like this is Herculean,&quot;  David Menlow, president of <strong><em>IPOfinancial.com</em></strong>, told <strong><em>The  Associated Press</em></strong>.</p>
<p>  About $10 billion of the IPO proceeds have been earmarked to buy back shares  from the banks that helped build up its network over the past 50 years. The  biggest chunk &#8211; about&nbsp; $1.25 billion &#8211;  will be paid to its largest customer and shareholder, JPMorgan Chase &amp; Co.  (<a href="http://finance.google.com/finance?q=jpm&#038;hl=en">JPM</a>).</p>
<p>  For banks, this payoff couldn&#8217;t come at a better time. Worldwide, financial  institutions have recorded losses and taken write-downs totaling nearly $200  billion as a result of the worst global financial crisis since the Great  Depression.</p>
<p>  According to filings related to the stock offering, another $3 billion from  the IPO is being deposited into an escrow account to cover potential  liabilities in lawsuits that have been alleging that Visa conspired to fix  prices and stifle competitors&#8217; efforts. Analysts say that those legal issues  are one of the few clouds hanging over Visa&#8217;s stock, although the company&#8217;s  leaders contend that the escrow account and other contingency measures should  protect investors.</p>
<p>  Visa paid more than $2 billion late last year to resolve a suit with  American Express Co. (<a href="http://finance.google.com/finance?q=axp&#038;hl=en&#038;meta=hl%3Den">AXP</a>),  but a similar case brought by Discover Financial Services LLC (<a href="http://finance.google.com/finance?q=NYSE%3ADFS">DFS</a>) is set to go to  trial in New York on Sept. 9.</p>
<p>  Visa listed JPMorgan Chase &amp; Co. (<a href="http://finance.google.com/finance?q=jpm&#038;hl=en">JPM</a>), Goldman  Sachs Group Inc. (<a href="http://finance.google.com/finance?q=gs&#038;hl=en&#038;meta=hl%3Den">GS</a>),  Banc of America Corp. (<a href="http://finance.google.com/finance?q=bac&#038;hl=en&#038;meta=hl%3Den">BAC</a>),  Citigroup Inc. (<a href="http://finance.google.com/finance?q=c&#038;hl=en&#038;meta=hl%3Den">C</a>),  HSBC Securities (<a href="http://finance.google.com/finance?q=hbc&#038;hl=en&#038;meta=hl%3Den">HBC</a>),  Merrill Lynch, Pierce, Fenner &amp; Smith Inc. (<a href="http://finance.google.com/finance?q=mer&#038;hl=en">MER</a>), UBS AG (<a href="http://finance.google.com/finance?q=ubs&#038;hl=en&#038;meta=hl%3Den">UBS</a>),  and Wachovia Corp (<a href="http://finance.google.com/finance?q=wb&#038;hl=en&#038;meta=hl%3Den">WB</a>)  as joint book-running managers of the record U.S. stock offering.</p>
<p>  <strong>[<u>Editor's Note:</u> Louis Basenese is the editor of </strong><em><strong>The  Hot IPO Alert and The Takeover Trader newsletters, and is a contributing writer  to Money Morning</strong></em><strong>. Basenese last wrote about <a href="http://www.moneymorning.com/2008/01/14/outlook-2008-three-ways-to-profit-from-a-takeover-market-thats-alive-and-well/">how  to profit from the takeover market</a>. To learn more about</strong><em><strong> The  Oxford Club </strong></em><strong>and its publications, <a href="http://www.oxfonline.com/OXF/Members/mem1007.html?pub=OXF&#038;code=EOXFJ105">please  click here</a>. Check out <em>Money Morning</em>'s full investment research  report on <a href="http://www.moneymorning.com/2008/03/18/visas-record-ipo-shaping-up-as-a-profitable-play-for-long-term-investors/">Visa's IPO</a>].</strong></p>
<p><strong><u>News and Related Story Notes:</u></strong></p>
<ul type="disc">
<li><strong>Bloomberg       News</strong>: <a href="http://www.bloomberg.com/apps/news?pid=20601103&#038;sid=a0Fox_jk2qzk&#038;refer=news"><br />
  Visa       Rises After Record $17.9 Billion U.S. Offering</a>.</p>
</li>
<li><strong>Money       Morning Special Investment Report</strong>: <a href="http://www.moneymorning.com/2008/03/19/visa%e2%80%99s-record-ipo-is-shaping-up-as-one-of-the-hottest-stock-offerings-in-years/"><br />
  Visa&#8217;s       Record IPO is Shaping Up as One of the Hottest Stock Offerings in Years</a>.</p>
</li>
<li><strong>Money       Morning Special Investment Report: </strong><a href="http://www.moneymorning.com/2008/03/18/visas-record-ipo-shaping-up-as-a-profitable-play-for-long-term-investors/"><br />
  Visa&#8217;s       Record IPO Shaping Up as a Profitable Play for Long-Term Investors</a>.</p>
</li>
<li><strong>Thomson Financial News</strong>: <a href="http://www.forbes.com/markets/feeds/afx/2008/03/19/afx4794590.html"><br />
  Daily       IPO Wrap-Up</a>.</p>
</li>
<li><strong>PRNewswire</strong>: <br />
  <a href="http://sev.prnewswire.com/banking-financial-services/20080319/NYW05419032008-1.html">Statement       From Joseph W. Saunders, Chairman and CEO, Visa Inc. Regarding Visa Shares       Trading on the New York Stock Exchange</a>.</p>
</li>
<li><strong>Forbes.com: </strong><a href="http://www.forbes.com/feeds/ap/2008/03/19/ap4794837.html"><br />
  Visa Stock       Soars in Market Debut</a><strong>.</strong></li>
</ul>
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