The recommendations of the author stand completely on the Finance point of view, where he talks about the intrinsic values and P/E ratios. Yes, from what I have understood, I appreciate the valuable insights given by the author.

When it comes to the morality point of view, I assume the opinions vary on an individual basis. Perhaps, we must understand that there is a ‘trade-off’ for everything, and the trade-off is a serious one. For instance, the cheap and quick food at MCD, is a consolation for people especially from the low-paying jobs. Sometimes, a diet in itself forms an important criteria, leaving the dietary values aside. Ofcourse, MCD is a cost-leader in that segment of the market.

McDonald’s is a company I will not purchase products from or invest in.

I completely agree with you about MacDonald’s however, I am rather upset at the fact that a company that makes our nations health worse day by day has been placed into such positive momentum for it’s stock to rise.

As investors, do we pledge ourselves to moral integrity (investing in companies that help people, make them healthier and so on) or absolute profit?

Truly a catch 22.

- Jay Salvati